On daytime TV during the Martha Stewart or Ellen DeGeneres show first daytime ads for formula in a long time. Clever ad - Nestle's formula contains special calming proteins. So will this new defiant push in America revive the opposition that successfully forced Nestle to back away from their worldwide ads promoting bottle feeding, especially in developing countries?
Also, freetrader highlights BUY NOTHING next Friday Nov.25. (Beware of a somewhat silly site squatting inexplicably on the buynothingday/org url). The real longstanding international effort is http://www.adbusters.org/metas/eco/bnd/, affiliated with the wonderful artistic Adbusters magazine out of Vancouver, British Columbia. This real link has all kinds of reports on activities around the world and local actions. I envision some year buy nothing day concerts, where tickets are handed out at shopping centres between 9:00 am and 10:00 am diverting young shoppers to all day concerts with the many great musicians who have resisted commercialization and corporate sponsorship and endorsements. Neil Young's anti-sellout song, "This song's for you" could be an inspiration.
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